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The project «Promotion of the EDEN Destinations
and Awareness Raising»
Following up the European Destinations of
Excellence – EDEN project, the Cyprus Tourism
Organisation (CTO) has undertaken the implementation of the European
project “Promotion of the EDEN Destinations and Awareness Raising”. The
project is promoted by the Executive Agency for Small and Medium
Enterprises (EASME) that has been set up by the European Commission to
manage on its behalf parts of the programmes COSME and Horizon 2020.
The aim of the project is the promotion of the
EDEN Destinations in Cyprus (EDEN 2007, EDEN 2008, EDEN 2009, EDEN 2010,
EDEN 2011 and EDEN 2013) as well as the enhancement of the awareness of
the EDEN rationale in partnerships through launching a promotional
campaign. This promotional campaign is expected to increase the domestic
and international tourism flows to EDEN destinations within a timeframe
of 2 years from the end of the project. The key indicators to measure
the impact are the number of “arrivals” and “overnight stays”.
Specific aims of the project include:
- To increase awareness of the EDEN Award
and EDEN destinations in the target markets.
- To increase recognition of diversity,
uniqueness and quality of each EDEN destination in the target
markets.
- To approve and implement agreements
between travel enablers and EDEN destinations for promotional
activities for 18 months. Travel enablers are envisaged to raise
tourists’ awareness, attitude and purchase intentions towards the
EDEN destinations.
The EDEN awarded destinations in Cyprus are the following:
- 2007, Troodos as the «Best Emerging
European Rural Destination of Excellence».
- 2008, Agros as «European Tourist
Destination of Excellence in Intangible Heritage».
- 2009, Vouni Panagias as «Tourism and
Protected Areas».
- 2010, Kato Pyrgos as «EDEN Destination
for its Aquatic Sustainable Tourism Offer».
- 2011, Kalopanayiotis as «Tourism and
Regeneration of physical sites».
- 2013, Polis Chrysochous as «Accessible
Tourism».
Thematic routes through the aforementioned six
(6) Cyprus EDEN destinations will be developed that will cover all the
information and the various points of interests of each Cyprus EDEN
destination. The EDEN Routes will be addressed to both individual and
group travellers and will be promoted through the various travel agents
on the island and through the District Tourism Boards. Each Touristic
Route EDEN will be developed having in mind the theme under which each
destination was awarded it award and also the EDEN project aim which is
to “draw attention to the value, diversity and shared characteristics of
European tourist destinations where the economic growth objective is
pursued in such a way as to ensure the social, cultural and
environmental sustainability of tourism”.
The project “Promotion of the EDEN
Destinations and Awareness Raising” is implemented under the framework
of the 71/G/ENT/CIP/13/B/N03S10 – Grant Programme 2013 by the European
Commission and is co-funded by EU resources and National resources.
For further information please contact:
Elena
Pericleous
Tourist Officer
Cyprus Tourism Organisation
19 Lemesos Avenue
2112 Lefkosia, Cyprus
Tel. 22-691-292
Email:
elenapericleous@visitcyprus.com |
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