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The Winning Destination
The Cyprus EDEN Winning Destination “Tourism and
Local Intangible Heritage” will be selected by the project Steering
Committee, which comprises representatives of the Cyprus Tourism
Organisation, the Ministry of Education and Culture, the Ministry of the
Interior, the Union of Communities, the Union of Municipalities, the
Association of Cyprus Travel Agents, the Cyprus Sustainable Tourism
Initiative and the Cyprus Association of Cultural & Special Interest
Tourism.
As the sole such region to be selected in
Cyprus, this presents a significant marketing and development
opportunity. For this reason, the selection process focuses not only on
existing infrastructure, but to the region’s commitment to future
development and sustainability.
The winning EDEN Destination will be promoted
extensively in Cyprus and internationally:
- A promotional brochure, in English, will
be developed for the region, highlighting its history, culture,
local cultural heritage characteristics, contact information, map
and directions, natural environment, places of interest, arts and
crafts, etc. This will be disseminated in Cyprus and
internationally.
- The region will be promoted by CTO
through its international tourism offices as well as other public
relations efforts (e.g. articles in press).
- The region will be featured on the CTO
website as well as on this website, i.e
www.cyprus-eden.com.
- The winning Destination will be promoted
at the European level by the European Commission, Tourism Unit. A
budget for pan-European promotion and a marketing campaign are being
developed for this purpose.
- The region will be promoted at the
European Tourism Forum 2008 in France, which will highlight the EDEN
“Tourism and Local Intangible Heritage” award winners across Europe.
(18 E.U. Member States and 2 Candidate countries are participating).
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