The key objective of the project is to select
a Destination of Excellence in Cyprus which will be in line with the
Commission’s theme of excellence, which is “Tourism and Local
Gastronomy”. More specifically, EDEN VII aims to reward those
destinations which have developed a tourism offer based on an overall
approach to the local gastronomy of the area.
According to the EU Guidelines, the eligible
destinations will need to comply with the general aim of the EDEN VII
European Programme and with the general award criteria. The overall aim
of the initiative is “to draw attention to the value, diversity and
shared characteristics of European tourist destinations and to promote
destinations where the economic growth objective is pursued in such a
way as to ensure the social, cultural and environmental sustainability
of tourism”. Therefore, the eligible destinations will need to consult
the general award criteria as well as the basic requirements in order to
be related with the purpose and the concept of the EDEN VII European
Programme.
The specific requirement is that
the tourist offer should have been run from 2012 to be eligible for the
national competition on the “Tourism and Local Gastronomy”. Moreover,
the previous awarded EDEN destinations are not eligible unless they are
part of a larger region, as well as areas under a Province’s
administration.
The beneficiaries in the
competition on the “Tourism and Local Gastronomy” are entities that can
represent the eligible destinations and are set as follows:
(á) Local authorities,
(b) Groups of local authorities (e.g. Union of
Communities),
(c) Other entities in which the local
authorities participate or are represented (e.g. District Development
Agencies and Tourism Development and Promotion District Agencies).
Moreover, the candidates should meet at least
4 of the 5 specifications that each of the General Award Criteria is
analyzed on the Table 1 of the General Award Criteria Evaluation Form.
The General Award Criteria will require that destinations:
- Are emerging and “non-traditional”. The
European Commission describes this as a destination where the
visitor density ranges from “low” to “very low” in comparison to the
national average1.
- Offer authentic tourism experiences
(e.g. a sense of place shall be embedded across all activities).
- Have local authorities with a capacity in
managing the tourist offer in a way to ensure its social, cultural
and environmental sustainability. (e.g. an effective committee shall
be responsible for a coordinated approach to destination marketing
and sustainable tourism with involvement of the private and public
sector and having a sustainable destination development strategy).
- Have administrative efficiency and
cooperation between public and private entities.
- Have agencies, NGOs or local authorities
with a capacity in adopting sustainable tourism practices.
The Specific Quality Criteria which have been
finalized by the Management Committee of the project have been
determined according to the aforementioned General Award Criteria and
the overall aim of the EU initiative.
Specifically, a tourist offer can be evaluated
as eligible under the framework of the EDEN VII Programme “Tourism and
Local Gastronomy” if receives at least 50% of the total score of the
Specific Award Criteria evaluation. The tourist offer should give
all the information needed and fill in the Application Form concerning
the six (6) Specific Award Criteria on the “Local Gastronomy” that are
analysed on the Table 2 of the Specific Award Criteria Evaluation Form.
The Specific Award Criteria concern: