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The Winning Destination
The Cyprus EDEN Winning Destination “Tourism and
Protected Areas” will be selected by the project Steering Committee,
which comprises representatives of the Cyprus Tourism Organisation, the
Ministry of Agriculture, Natural Resources and Environment, the Ministry
of the Interior, the Union of Communities, the Union of Municipalities,
the Association of Cyprus Travel Agents, the Cyprus Sustainable Tourism
Initiative and the Cyprus Association of Cultural & Special Interest
Tourism.
As the selection will be for a single winning
destination in Cyprus, this presents a significant marketing and
development opportunity. As such, the selection process focuses on the
region’s commitment to the preservation of biodiversity and the
ecosystems, and the upgrading of natural habitats and the wild flora and
fauna.
The winning EDEN destination will be promoted
extensively in Cyprus and internationally:
- A destination brochure will be prepared
in English, highlighting the destination’s biodiversity, natural
landscape, local way of life, as well as pertinent information on
climate, contact information, sites of interest, local arts, maps
etc. The brochure will be disseminated in Cyprus, throughout Europe
and world-wide.
- The winning destination will be promoted
by CTO nationally and internationally and via a comprehensive range
of public relations actions (i.e. press releases, placements in
media, newspaper articles). Furthermore, the Destination will be
promoted in the CTO’s Website
www.visitcyprus.biz as well as in the Website that has been
developed especially for the Cyprus EDEN Project:
www.cyprus-EDEN.com.
- The promotion of the winning destination
has a European component as it will be promoted by the European
Commission Tourism Unit. To this end, funds have been planned for a
pan-European promotional and advertising campaign.
- The winning destination will also be
promoted at the European Tourism Forum 2009, during the EDEN Award
Ceremony of all winning EDEN “Tourism and Protected Areas”.
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